The Diamond Rush is Now
World’s only regulator approved diamond commodity
Creating value: transforming diamonds from an inaccessible trillion dollar natural resource, into the first truly physical and digital asset
While investors usually hold 15% to 28% of precious metals, with Diamonds, that share is only 1%
Diamonds’ most well-known physical aspects are the 4Cs: carat, color, clarity, and cut. Carat measures the weight of the diamond. One carat is equivalent to 0.2 grams of diamond. Color indicates whether the diamond is naturally clear or a different color. Generally the rarer the color, the higher the value. Clarity refers to any imperfections detracting from the diamond’s visual aspects. Blemishes and inclusions reduce a diamond’s clarity score. Finally, cut refers to the style or design used when a diamond is shaped. It relates to the symmetry, proportioning, and polish of a diamond. Every diamond is one-of-a-kind, which makes them a unique investment asset.
Diamonds are incredibly value-dense, allowing them to be transported easily and for a fraction of the cost of precious metals. One carat, just 0.2 grams, can easily hold a few thousand dollars in value. The diamonds inside a Diamond Standard Bar and Coin are worth around $1 million per ounce. However, there is variation in the value density from diamond to diamond. For example, a 1 carat red diamond may be more value- dense than a 1 carat white diamond since red diamonds are rarer than white ones. Thanks to Diamond Standard’s efforts to standardize diamond commodities, investors can eliminate the disparity between diamond value by purchasing fungible Coins and Bars.
Portability of Diamonds vs. Gold
Much Easier to Store
Diamonds are 600x more value-dense than gold.
Storage and transportation costs are less when compared to precious metals.
Investors hold a significant ratio of all precious metal markets. This includes 30% of the gold market, 19% of the silver market, 17% of the platinum market, and 15% of the palladium market. In contrast, the diamond market is only perhaps 1% allocated to investors. Without knowledge of issues with standardization, it is almost mind-boggling that one of the most well-known and highly valued precious resources is barely touched by investors (see page 20, Precious Properties - Physical Attributes). In the absence of standardization, the path to liquidity becomes incredibly vague as each gem has its own characteristics and price tag.
Diamond liquidity was an issue because no organized exchanges or market makers existed.
Industry-wide there existed no market price, price discovery mechanism, regulatory oversight, or price transparency. Diamonds lacked standardization, making it frustrating for investors to hold and transact. All of these factors combined made diamonds impossible to mark to market. Without the ability to mark to market, the value of a diamond holder's assets remains unclear, hindering the ability to invest.
Diamond price discovery and transparency were nonexistent because most diamonds were transacted privately, with subjective valuations. Former cartel control founded the supply chain on retail markup and price secrecy. Even today, most vendor prices are based on full retail prices then discounted for wholesale trade. Subjectivity in diamond prices subsequently results in discounts of 15-45%.
Most investors do not want to go through the hassle of buying and selling opaque and illiquid physical assets. The only other options these investors have is to invest in diamond producers, which are a layer removed from the asset itself. In a way, this generates a negative feedback loop as the less investors invest in diamonds, the less of a market there is for it, the less liquidity there is, and the less appealing the market is to prospective investors. Thus, despite being one of the most sought after and highly valued luxury resources, investors hold only around $12 billion of the $1.2 trillion market.
Allocation Comparison of Diamonds and Other Precious Metals to Investors
Drag to see more
Correlation Between Diamonds and Related Investments
January 2020 - October 2022, Weekly Returns
Drag to see more
Busting Five Common Myths
Invest in Diamond Standard Offerings
Smart commodity you can hold in your hand
Diamond Standard Coins
- Contains 0.18 to 0.75 carat stones in a 35mm diameter transparent Coin
- Buy and sell on the Spot Market
- All diamonds independently graded by GIA
Diamond Standard Bars
- Contains 0.76 to 2.05 carats stones in a 70mm by 35mm transparent Bar
- Valued at 10 times the market price of a Coin
- Lowest commodity custody fees